Hugo Cibalde — Brand & Product Designer

140 countries17 languages

I built one brand for an organization in 140 countries: a logo engine that sets the signature in 17 languages, a portal in 8 and a native app for 800 people, all on one design system.

44%

with a mentor

17%

alone

44% vs 17%Live on the stores

I led a learning product that 3,000+ people started, and designed the mentor flow: learners with a mentor were 2.6× more likely to reach week 2.

50k550kcopies sold · forecast was 50,000

11× forecast120+ leaders trained

I designed the identity and editorial system for a national campaign on depression and anxiety. The forecast was 50,000 copies. It sold 550,000.

the door stays open

Verbal identityMotion

I built the Transform brand end to end, from strategy and verbal identity to a symbol that assembles in four beats, around one idea: faith doesn't need to be loud to be real.